The PC Plus® app is a loyalty program tool to make viewing weekly offers and collecting points for free groceries easy and convenient. The more you use the app the smarter the offers will become.
Before redesigning the app, we did a full research on current problems the users were experiencing with the old app and the program itself. With the research insights, we successfully redesigned the app to better match the program model to user's mental model.
Role: UI Design | UX Design | User Research